8 Common Careers in Marketing – salaries and what the job involves

When entering the marketing world, it can be a little overwhelming as there are so many different career paths you can go down. This is great because it gives you lots of options, but it makes it difficult to know which route to go down. We have summed up 8 marketing careers and outlined the average salary and typical duties and responsibilities involved. We hope you find this helpful! 

1. Marketing Assistant 

Average salary: 32-35k 

Duties and responsibilities: 

  • Support the marketing team with planning, implementing, and monitoring marketing campaigns 
  • Help organize and coordinate marketing events such as conferences, webinars, and trade shows 
  • Assist with the production of marketing materials and collateral 
  • Regularly assisting a marketing leader on administrative duties to help the marketing department operate smoothly 

2. Marketing Executive

Average Salary: 35-42k 

Duties and responsibilities: 

  • Develop and implement strategies with the marketing team 
  • Gather and analyse consumer behaviour data in web traffic and rankings 
  • Generate reports on marketing and sales metrics, compile forecasting reports 

3. SEO specialist

Average Salary: 40-45k

Duties and responsibilities: 

  • Analyse and improve digital content to rank at the top of search engine results 
  • Determine how to best drive traffic to the company’s website 
  • Data analysis is a big part of this job 

4. Digital marketing Executive

Average Salary: 32-40k 

Duties and responsibilities: 

  • Create and oversee campaign deadlines 
  • Update and manage company blog, e-newsletter and social media 
  • Conduct and report analysis of site and social traffic 
  • Create lead generation funnels and workflows 

5. Brand Management

Average Salary: Assistant Brand Manager (40-45k), Brand Manager (50-65k)

Duties and responsibilities: 

  • Oversees every aspect of communication and brings a company or product line’s brand persona to life 
  • Brand management is partly a creative job, but it’s also part project management 

6. Content Marketing Manager

Average Salary: 40-60k

Duties and responsibilities: 

  • Create multiple forms of content including whitepapers, blogs, ebooks, video scripts and website copy 
  • Would need to have a good understanding of SEO best practices to get their content ranked well in the search engines 

7. Product marketing manager

Average Salary: 50-70k  

Duties and responsibilities: 

  • In charge of a company’s product or its product line 
  • Determine how to market each specific product using data and analytical skills 
  • Strategize entire product campaigns by collaborating with product designers and the marketing department 

8. Director of Marketing

Average Salary: 80k plus 

Duties and responsibilities: 

  • Handles the daily operations of the marketing department 
  • Guide the marketing team and oversee the marketing process from research and designing to executing campaigns and providing accurate analytics 

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