Digital Acquisition Manager

  • Location: Dublin
  • Type: Permanent
My client is a multi award-winning, multichannel retail business with nine stores across Dublin, plus a highly successful eCommerce store.
Having won many awards including being recognised as not only a Great Place to Work but also as one of Ireland’s best medium-sized workplaces, they are seeking an experienced Digital Acquisition Manager to focus on driving customer acquisition for their key markets.

Responsibilities
  • Full responsibility for the delivery of new customer acquisition targets in a profitable manner in line with annual and quarterly targets set out by Group Head of E-commerce.
  • Monitor, manage and report on weekly trading, providing weekly updates to Group Head of E-commerce.
  • Work closely with the Group head of E-commerce on developing longer-term acquisition strategy to drive profitable growth, always pushing the boundaries for new ways of thinking to grow demand within existing channels as well as searching for new avenues of growth.
  • Work with the marketing team on customer offers to grow and engage new customers, while aligning with CRM to support maximal retention rates.
  • Work collaboratively with buying and marketing teams to help drive more insights into the business, review performance & profitability and remove any barriers to sale.
  • Perform daily account management on PPC accounts including Google Ad Manager, Facebook Ad Manager including comfortably managing five and six-figure monthly PPC budgets.
  • Maintain and monitor our critical daily account metrics including keyword bids, budget caps, audience profile, ROAS, CPA, brand, non-brand and shopping spend and others.
  • Manage and maintain updates for large keyword lists.
  • Get creative with copy and ad templates and formats.
  • Manage affiliate and referral programmes and other advertising platforms where appropriate.
  • Generate weekly and monthly reports for all major metrics including goals and revenue tracking, spend and keyword analysis.
  • Act as a thought leader in terms of any new trends and developments in acquisition.
  • Review and evaluate search results and performance of search across the major search channels.
  • Communicate to Group Head of E-commerce on critical project development including timelines, and results.
  • A deep knowledge and proven experience of working and managing large online budgets with ROAS/CPA targets for Google & Facebook.
  • Daily use of GA4 to analyse channels performance, customer behaviour, product, devices, location performance and attribution analysis.

Requirements
  • Strong analytical capabilities.
  • Results focused with a high degree of commercial awareness to be able to drive the best outcome for the business.
  • High degree of personal excellence, an ability to remain calm under pressure, step outside of comfort zone and assume high standards of integrity.
  • Problem solving ability, structured thinking, and the ability to understand complex issues.
  • A passion for online marketing and particularly PPC.
What’s in it for you?
 
  • Flexible working patterns
  • Hybrid working model
  • Tax saver & Bike to Work Scheme
  • Ongoing Training & Development
  • Health & Wellbeing Programme
  • Generous Employee Discount

To make things happen:

If this sounds like the right opportunity for you, please contact me for a confidential chat at [email protected] I’d love to hear from you!
 

Apply to Sophie Doherty

Sophie specialises in recruiting top-tier marketing, social media, and PR talent for Ireland's leading brands and agencies. With a focus on delivering high-quality candidates, Sophie has established herself as a trusted partner in the industry. Her dedication to excellence and her astute understanding of the marketing landscape have allowed her to deliver exceptional results for her clients.

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