Digital Marketing & Performance Lead

  • Location: Dublin
  • Type: Permanent
Join one of Ireland’s largest and most trusted financial institutions. Our client is on the lookout for a highly motivated and digitally minded individual to join their team as a Digital Marketing & Performance Lead. The chosen candidate will get the opportunity to work with the wider marketing team to put their stamp on established brand which is evolving creatively.
Role responsibilities:
  • Responsibility for the development of digital marketing briefs and plans with a focus on digital channels including Search/PPC, Display, Remarketing, Social & Content media and owned channels to drive strong brand consideration for sustainable business growth
  • Responsible for the day-to-day management of campaigns with the communications and media agencies to deliver on customer and business objectives
  • Responsible for driving the overall Marketing Effectiveness Framework; econometrics, media channel efficiencies; conversion rate optimisation; and strategy  performance and with a data driven, continuous improvement to ensure best in class performance and ROI
  • Responsible for conversion rate optimisation through ongoing testing of design/content architecture across owned digital channels and campaign assets
  • Be customer focused leveraging segmentation, insight and key drivers of trust to develop compelling marketing communications supporting our Brand positioning and bring our purpose to life
  • Support the marketing specialists to ensure all digital customer communications and media plans are aligned to the overall Brand and Marketing strategy and performance metrics
  • Leading, coaching and mentoring team of skilled professionals with particular focus on driving high performance, effective cross-functional teamwork and accountability
  • Represent the Brand & Marketing management team at various workstreams and governance forums as and when required
  • Ensure the marketing strategy and all communications are within brand guidelines and align with the overall marketing strategy and tone of voice.
Role requirements:
  • Educated to Marketing degree level or business related third level qualification.
  • 3 + years of Digital & Marketing B2C (in-house or agency) campaign development and performance delivery.
  • A successful record of developing and implementing Digital Marketing plans, media plans and tactics delivering substantial consumer and revenue growth and development
  • Exceptional commercial and marketing acumen with strategic reasoning, analytical and numeric skills
  • Proven excellence in stakeholder management, communication and interpersonal skills to drive the brand agenda with effective decision making and accountability
  • Excellent written and verbal communication skills, with creative flair and the ability to explain brand and marketing complexities in simple and compelling terms
  • Experience in developing high quality content and internal communications
  • Excellent time management and proven ability to meet demanding timelines
  • Highly organised and effective project management skills with strong attention to detail
  • Third party communications and media agency partner management
  • Sound knowledge on latest developments in brand, consumer, culture and media trends

Get in touch:
If you’d like to learn more about this opportunity, please apply directly here or email an up-to-date copy of your CV to [email protected]

Apply to Declan Whelan

Declan is TalentHub's Business Development Specialist. As well as finding, screening, and placing top talent in a range of sectors, Declan is also responsible for attracting new clients to the TalentHub network to ensure that we can provide our top-tier service to even more companies and sectors.

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