EMEA Digital Marketing Specialist

  • Location: Dublin 8, Dublin
  • Type: Permanent
Kara Connect is a leading mental health and well-being platform. They provide a suite of services for organisations which enable their employees to access support and well-being services including coaching, counselling, and therapy, tailored to their individual requirements.

Kara Connect’s purpose is to enable everybody to access the help they need. They are a well-funded start-up building a diverse team of driven, creative, and passionate individuals to join them on their mission to become the world’s leading well-being platform.

As part of this journey, they are seeking an EMEA Digital Marketing Specialist to support them in their B2B growth plans. This role will have opportunities to be strategic while also being operational. This is a critical role in the early stage of our business journey, so there is lots of opportunity to build from the ground up. You will need to thrive in the kind of environment where we get to design, build and execute. It promises to be a fun, exhilarating and inspirational experience. You will be comfortable iterating and testing approaches as we optimise the Go to Market strategy. This is an exciting time to join a scaling business. You will have a terrific opportunity to shape, and grow with, the marketing function.

Key Responsibilities:
  • Oversee the marketing funnel from lead generation to SQL (sales qualified lead) and optimise performance at each stage in the digital funnel.
  • Deliver short-term tactical activities whilst building robust plans to drive the overall ambitious goals of the business.
  • Develop and execute campaigns for B2B segments across EMEA to drive MQLs using the range of digital tools - email, webinars, social channels, website, content marketing & paid tools etc.
  • Work closely with Sales and Revenue Operations team to continually refine campaign performance, lead quality etc.
  • Track and report the metrics for your campaigns - know these metrics intimately and how to improve them.
  • Have impact - understand what’s driving impact and measurable outcomes.
  • Report against agreed KPI’s from your programs, campaigns and initiatives.
  • Work closely with our sales leadership to collaborate on critical areas of opportunity

Key Requirements:
  • 2-3 years of experience in B2B marketing, ideally across EMEA
  • Proven success with digital marketing tools e.g. social media management, website admin, email marketing, content marketing.
  • Ability to develop robust campaigns and plans, and to execute tactically.
  • Ability to collaborate with other functional areas and manage programs to completion.
  • Experience working with Hubspot Marketing hub or equivalent.
  • Self-starter with a tolerance for ambiguity combined with an ability to take direction.
  • Ability to work in a fast paced environment with changing priorities.
  • Track record of navigating challenges and overcoming obstacles.
  • Be goal oriented and a drive to be successful

Get in touch
If you are interested in hearing more about this job, please apply here or email your CV to [email protected] and we can arrange a call! Looking forward to hearing from you.
 

Apply to Sophie Doherty

Sophie specialises in recruiting top-tier marketing, social media, and PR talent for Ireland's leading brands and agencies. With a focus on delivering high-quality candidates, Sophie has established herself as a trusted partner in the industry. Her dedication to excellence and her astute understanding of the marketing landscape have allowed her to deliver exceptional results for her clients.

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