Head of CRM – Ecommerce

  • Location: Dublin
  • Type: Permanent
This multinational retail & ecommerce brand are hiring for this newly-created leadership role, spearheading eCRM and Engagement Marketing to their immense customer base.

Reporting directly to the MD, the ideal candidate profile is someone with likely 8+ years in Digital Marketing/CRM, at least 3 years in a senior/leadership role, and it would be of distinct advantage if you had previously worked in a consumer-facing business with an international customer database.

As the Head of eCRM, you will have the unique opportunity to lead the redesign of the existing CRM ecosystem, ensuring alignment with business objectives and customer needs. You will play a critical role in crafting a data-driven, personalized approach to customer communications and engagement programs, leveraging automation, analytics, and innovation

The culture of this business is to value ‘solution-seekers’, rather than ‘problem spotters’ and there is a vibrant energy within the company, therefore someone who is positive and genuinely enjoys working forging and maintaining good relationships with colleagues will suit this role.

Ideal candidates can demonstrate the following:
  • Organisational, project management and multi-tasking skills, ideally gained in at least one international business.  
  • Leadership capability, success in identifying, hiring and managing talent.
  • An in-depth and broad knowledge of the marketing process and direct marketing principles in particular.
  • Strong expertise in CRM platforms and marketing automation tools.
  • Proven experience in designing and implementing multi-channel CRM strategies.
  • Advanced knowledge of segmentation, personalization, and customer lifecycle management.
  • Analytical mindset with experience in using data to inform decision-making and optimize campaigns. You should be proficient with in data visualization tools (e.g., Tableau, Power BI) and analytics platforms.
  • A deep understanding of customer insight and motivations including the ability to translate this into marketing campaigns
  • A track record of achieving measurable improvements in customer retention, engagement, and revenue growth.
  • A confident and articulate professional, who is unafraid to push back when necessary, and enjoys being empowered to drive real change.
  • A naturally curious mindset – you like experimentation with new methodologies and tools and can communicate the rationale for doing so.

This role is pivotal in designing, implementing, and optimizing a comprehensive eCRM framework that enhances customer lifecycle management, maximizes engagement, and drives revenue growth. With a small team of direct reports, and plenty of wider collaboration throughout the company, it is essential that the role-holder demonstrates proven success in people management, influencing skills and first class collaboration skills.

It is essential that candidates are based in Dublin, to facilitate working closely with their various stakeholders and leading their team, however there is a hybrid policy of 2 days in the Irish office and 3 from home. Some international travel will be required, but this is carefully planned to accommodate employee work-life balance.

To hear more about this exciting position, please contact me in confidence at [email protected] or call me on 01-5645441
 

Apply to Ellie Doyle

Ellie Doyle has almost 20 years experience in recruiting for the digital and marketing sector. Prior to establishing TalentHub, she worked at well-known digital marketing recruitment agencies in both London and Dublin, and also spent time onsite with a large Dot Com plc, scaling them in ecommerce and launching into new markets by hiring the best talent in Online Product, Analytics and Marketing. Ellie’s original background was in Sales & Marketing for global brands, and she took her knowledge of the online sector and natural warmth for building relationships into Recruitment and Executive Search. She has placed C suite and senior hires in such brands as Paddy Power, CurrencyFair.com, Asos.com, Lastminute.com, BBC, RTE and Bauer Media.

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