Paid Ad's Specialist
About the Company
We are recruiting on behalf of a dynamic digital marketing agency based in Glasnevin, Dublin. The agency delivers cutting-edge digital marketing solutions to a diverse range of clients across multiple industries, specialising in lead generation and e-commerce Google Ads campaigns, complemented by expertise in social media and SEO. Their in-house team includes branding, web development, and digital marketing professionals, all working together to help clients achieve their goals.
The Role
Our client is seeking a skilled Paid Ads Specialist to join their growing marketing team. You will take ownership of managing Google Ads campaigns for a variety of clients, focusing on both lead generation and e-commerce projects. You will also assist with paid social campaigns across Meta and TikTok platforms and collaborate closely with account managers and the web development team to optimise performance, increase conversions, and deliver measurable results.
Key Responsibilities
- Google Ads Management: Lead the daily management, optimisation, and reporting of Google Ads campaigns across multiple clients.
- Campaign Strategy: Develop and implement tailored strategies for lead generation and e-commerce campaigns, ensuring optimal performance and return on ad spend.
- Paid Social Support: Assist the team with paid social campaigns on Meta and TikTok, contributing to campaign setup, optimisation, and reporting.
- Collaboration: Work closely with account managers and the web development team to optimise landing pages and improve client conversion rates.
- Performance Analysis: Analyse campaign data to make informed decisions and recommendations for ongoing optimisations.
- Reporting: Provide regular, detailed performance reports to account managers and collaborate on client presentations.
Requirements
- 2–3 years’ experience managing Google Ads campaigns, ideally within an agency environment.
- Strong knowledge of Google Ads including campaign setup, optimisation, and reporting.
- Proficiency in using data to drive decision-making, with a solid understanding of conversion tracking, bid strategies, and A/B testing.
- Excellent communication skills with the ability to translate data and insights into actionable strategies.
- Ability to work collaboratively across marketing, account management, and web development teams.
- Experience with Meta and/or TikTok paid social campaigns is a bonus.
