Amazon and CX – going beyond the “customer is always right” adage
CX is the cutting edge. Repeating the “customer is always right” adage, without having your whole business live up to the words, doesn’t make your business customer-centric. Instead, relentlessly focusing on customer experience (CX) does. What does this actually mean? Consider this Jeff Bezos quote, “…customers are always beautifully, wonderfully dissatisfied, even when they report […]
