Average Salary in Ireland

A Guide to Marketing Roles and Salaries Ireland

Marketing Roles & Salaries in Ireland 2024

Marketing Salaries in Ireland vary across different marketing roles and are dependent on your skill set and how many years of experience you have.

What skills are required for marketing roles? How much can you expect to earn as a Marketing Director? Find all this out and more in our comprehensive guide below on Marketing Salaries in Ireland 2024.

Here are the marketing roles in this guide:

1. Marketing Assistant
2. Marketing Executive
3. SEO Specialist
4. Digital Marketing Executive
5. Brand Manager
6. Content Marketing Manager
7. Product Marketing Manager
8. Director of Marketing

Click here to view our Marketing Roles>>

1. Marketing Assistant 

Average salary: 26K 

A Marketing Assistant plays a crucial support role, offering a unique opportunity to gain comprehensive exposure to various aspects of marketing. This position serves as a stepping stone for those looking to advance their career in marketing, providing practical experience in campaign execution, content creation, and marketing strategy support.

Duties and responsibilities: 

  • Administrative Support: Assisting with daily administrative tasks to ensure the functionality and coordination of the department’s activities. This can include scheduling meetings, managing calendars, and organising marketing materials.
  • Campaign Support: Supporting the development and implementation of marketing campaigns, including preparing promotional materials, tracking campaign progress, and analysing results.
  • Content Creation: Assisting in creating marketing content for various platforms such as social media, company websites, and marketing materials. This may involve basic copywriting and content editing.
  • Market Research: Conducting market research to gather insights on consumer behaviour, industry trends, and competitor analysis. This information supports the marketing team in making informed decisions.
  • Digital Marketing Assistance: Supporting digital marketing efforts by helping manage social media accounts, updating website content, and assisting with email marketing campaigns.
  • Event Coordination: Assisting in the organisation and execution of events, such as trade shows, conferences, and promotional events. Tasks may include coordinating logistics, registering attendees, and setting up displays.
  • Data Analysis and Reporting: Helping compile and analyse marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
  • Vendor and Agency Coordination: Assisting in liaising with external vendors, agencies, or partners, ensuring timely delivery of services and materials.

Skills and Qualifications

  • Typically requires a bachelor’s degree in Marketing, Business, Communications, or a related field. Some positions might accept relevant experience or associate degrees.
  • Strong organisational and multitasking skills, with the ability to work under tight deadlines.
  • Basic knowledge of marketing principles and practices.
  • Familiarity with digital marketing tools and platforms (social media, content management systems, email marketing software) is advantageous.
  • Proficiency in Microsoft Office applications, with some roles requiring basic knowledge of design software.
  • Excellent verbal and written communication skills for drafting content and communicating with team members.
  • An eagerness to learn and a proactive approach to tasks.

Click here to view our Salary Guide 2024 for the Irish Market>>

2. Marketing Executive

Average Salary: 37k 

A Marketing Executive plays a crucial role in driving a company’s marketing efforts, requiring a mix of creative thinking, analytical ability, and project management skills to achieve marketing objectives and support the company’s growth.

Duties and responsibilities: 

  1. Campaign Development and Execution: Designing, planning, and executing marketing campaigns across various channels such as digital (social media, email marketing, SEO/SEM), traditional media (print, TV, radio), and events.
  2. Market Research and Analysis: Conducting market research to gather insights about market trends, customer preferences, and competitor activities. This information is used to inform marketing strategies and tactics.
  3. Content Creation and Management: Producing engaging content for different platforms, including websites, blogs, social media posts, and promotional materials. Ensuring content aligns with the brand’s voice and marketing objectives.
  4. Budget Management: Overseeing marketing budgets, ensuring campaigns are cost-effective and deliver a positive return on investment (ROI).
  5. Collaboration with Stakeholders: Working closely with other departments, such as sales and product development, to ensure marketing efforts are aligned with broader company objectives. Liaising with external agencies or partners as required.
  6. Performance Tracking and Reporting: Monitoring and analysing the performance of marketing campaigns using metrics and analytics tools. Preparing reports on campaign results, insights gained, and recommendations for future strategies.
  7. Brand Development: Contributing to the development and reinforcement of the brand identity. Ensuring consistency in messaging and visual branding across all marketing materials and channels.
  8. Customer Engagement: Developing strategies to enhance customer engagement and loyalty, which may include managing customer feedback channels, social media interactions, and loyalty programs.

Skills and Qualifications:

  • A bachelor’s degree in Marketing, Business, Communications, or a related field is typically required.
  • Strong communication and writing skills for effective messaging and content creation.
  • Creativity and the ability to generate innovative ideas for campaigns and content.
  • Analytical skills to interpret marketing data and assess campaign performance.
  • Knowledge of digital marketing tools and platforms, including social media, email marketing software, and analytics tools.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Teamwork and collaboration skills to work effectively with internal teams and external partners.

Click here to view our Marketing Roles>>

3. SEO specialist

Average Salary: 63k

The role of an SEO Specialist is critical in enhancing a company’s online presence and ensuring its website is easily discoverable by the target audience through search engines. This specialised position requires a blend of technical, analytical, and creative skills to optimise website content for search engines, improve rankings, drive traffic, and increase awareness

Duties and responsibilities: 

  • Website Analysis: Conducting thorough analyses of the company’s website to identify current performance, areas for improvement, and strategies for optimisation in line with SEO best practices.
  • Keyword Research: Identifying and researching relevant keywords to target for optimisation efforts. This involves understanding the company’s products or services, as well as the search behaviour of the target audience.
  • On-Page SEO: Implementing optimization strategies on the website, including optimising title tags, meta descriptions, headers, and images to improve search engine rankings and user experience.
  • Content Strategy: Collaborating with content creators to ensure that website content is SEO-friendly, utilizing targeted keywords effectively, and providing value to the audience. This may involve guiding the creation of blog posts, articles, and landing pages.
  • Link Building: Developing and executing link-building strategies to enhance the website’s authority and search engine rankings. This includes identifying opportunities for backlinks from reputable sites.
  • Technical SEO: Addressing technical aspects of SEO, such as site speed, mobile-friendliness, and website architecture, to ensure the site is accessible and indexable by search engines.
  • Performance Monitoring: Using tools like Google Analytics and Search Console to track the performance of SEO efforts, monitor website traffic, and understand user behaviour. Analysing data to identify trends, successes, and areas for improvement.
  • Staying Updated: Keeping abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective and compliant with search engine guidelines.

Skills and Qualifications:

  • A bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field is often preferred.
  • Demonstrable experience with SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs) and understanding of search engine algorithms.
  • Strong analytical skills to interpret data and make data-driven decisions.
  • Knowledge of HTML, CSS, and JavaScript is beneficial for understanding the technical constraints of SEO implementations.
  • Excellent communication skills for collaborating with content teams and reporting to stakeholders.
  • Creativity in developing strategies to improve search engine rankings and user engagement.
  • Ability to stay updated with the fast-evolving landscape of SEO and digital marketing.

    Click here to view our Marketing Roles>>
    Click here to view our Salary Guide 2024 for the Irish Market >>

4. Digital Marketing Executive

Average Salary: 37k Plus

A Digital Marketing Executive’s role is integral to a company’s ability to navigate and thrive in the digital space, requiring a comprehensive understanding of digital marketing channels, tools, and best practices to drive engagement, increase brand awareness, and achieve business goals.

Duties and responsibilities: 

  • Strategy Development and Implementation: Crafting and executing digital marketing strategies that align with the company’s overall objectives. This involves choosing the right mix of digital channels to target the desired audience effectively.
  • Content Creation and Management: Producing and curating engaging content optimised for various digital platforms, including websites, blogs, and social media. Content should be designed to attract, engage, and convert the target audience.
  • SEO and SEM: Implementing search engine optimization (SEO) and search engine marketing (SEM) strategies to increase visibility and ranking on search engines, driving organic and paid traffic to the company’s online properties.
  • Social Media Management: Managing the company’s presence on social media platforms. This involves content planning, posting, engaging with the audience, and analysing social media metrics to gauge performance and inform future strategies.
  • Email Marketing: Designing and executing email marketing campaigns to nurture leads, promote offerings, and maintain relationships with customers. Monitoring campaign performance and optimising based on insights.
  • Analytics and Reporting: Using digital analytics tools to track campaign performance, website traffic, conversion rates, and other key metrics. Analysing data to identify trends, insights, and opportunities for optimisation.
  • Digital Advertising: Planning and executing digital advertising campaigns across platforms such as Google Ads, social media advertising, and display networks. Managing budgets and optimising for ROI.
  • Website Management: Overseeing the company’s website’s content, design, and functionality to ensure it is user-friendly, up-to-date, and optimised for conversions.

Skills and Qualifications:

  • A bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field is often required.
  • Proficiency in digital marketing tools and platforms, including SEO/SEM, social media management tools, email marketing software, and Google Analytics.
  • Excellent content creation and writing skills tailored to digital channels.
  • Strong analytical skills to interpret digital data and translate it into actionable strategies.
  • Knowledge of web design principles and content management systems is beneficial.
  • Ability to multitask and manage various project elements simultaneously in a fast-paced environment.
  • Creativity and innovation in developing digital marketing campaigns that stand out and resonate with the target audience

    Click here to view our Salary Guide 2024 for the Irish Market >>

5. Brand Management

Average Salary: Assistant Brand Manager (44K), Brand Manager (58k)

The role of a Brand Manager is pivotal in shaping, managing, and nurturing a company’s brand to ensure it resonates with its target audience and stands out in a competitive market. This strategic and creative position demands a deep understanding of the brand’s core values, mission, and target market, along with the ability to craft compelling narratives that engage and inspire loyalty among consumers.

Duties and responsibilities: 

  • Brand Strategy Development: Crafting and executing comprehensive brand strategies that encompass positioning, messaging, and the overall experience across all customer touchpoints. This involves a thorough understanding of the brand’s identity, target market, and competitive landscape.
  • Market Research: Conducting and analysing market research to gain insights into consumer behaviour, preferences, trends, and the competitive environment. Utilising this data to make informed decisions about brand positioning and strategy.
  • Cross-Functional Collaboration: Working closely with product development, marketing, sales, and customer service teams to ensure the brand’s strategy is consistently applied across all channels and touchpoints.
  • Brand Communication: Overseeing the development and implementation of marketing and advertising campaigns that effectively communicate the brand’s message and values. This includes guiding the creative direction to ensure consistency and alignment with the brand’s identity.
  • Customer Engagement and Loyalty: Developing initiatives aimed at engaging customers and fostering loyalty. This could include loyalty programs, community-building activities, and customer feedback mechanisms to enhance brand affinity and retention.
  • Performance Monitoring and Analysis: Utilising brand performance metrics and market analysis tools to track the effectiveness of brand strategies and initiatives. Adjusting strategies based on performance data and market feedback to drive continuous improvement.
  • Crisis Management: Preparing and implementing crisis management plans to protect the brand’s reputation in challenging situations. This involves timely and strategic communication to mitigate negative impacts on the brand’s image.
  • Trend Monitoring: Keeping abreast of industry trends, consumer behaviours, and marketing techniques to ensure the brand remains relevant and competitive. Adapting brand strategies to leverage emerging opportunities or address potential threats.

Skills and Qualifications:

  • A bachelor’s degree in Marketing, Business, Communications, or a related field, with a preference for an advanced degree in business or marketing.
  • Proven experience in brand management, marketing, or a related field, demonstrating success in developing and implementing brand strategies.
  • Strong analytical skills to interpret market data and measure the effectiveness of branding efforts.
  • Excellent communication and interpersonal skills for collaborating across departments and with external partners, as well as for crafting compelling brand messages.
  • Creative thinking and problem-solving abilities to innovate and adapt brand strategies in a dynamic market.
  • Leadership skills to guide cross-functional teams and influence the strategic direction of the brand.
  • Knowledge of the latest marketing technologies and platforms, including digital and social media marketing, to effectively promote the brand.

6. Content Marketing Manager

Average Salary: 41k plus

The role of a Content Manager is central to creating, curating, and managing the content that defines and supports a company’s brand identity and communication efforts. This strategic and creative position requires a unique blend of editorial skills, digital knowledge, and project management abilities, ensuring that content across various platforms not only engages the target audience but also drives the company’s objectives forward.

Duties and responsibilities: 

  • Content Strategy Development: Crafting and executing a comprehensive content strategy that aligns with the company’s marketing goals and brand voice. This involves identifying key messages, target audiences, and the most effective channels and formats for content distribution.
  • Content Creation and Curation: Overseeing the creation and curation of high-quality, engaging content across multiple platforms, including blogs, websites, social media, newsletters, and marketing materials. This requires a keen editorial eye and the ability to produce and refine diverse forms of content.
  • Team Collaboration and Management: Leading and co-ordinating a team of content creators, such as writers, designers, and videographers, ensuring content is produced on schedule and meets quality standards. This may also involve working closely with marketing, sales, and product teams to ensure content alignment.
  • SEO Optimisation: Incorporating search engine optimisation (SEO) best practices into content creation and strategy to enhance online visibility and drive organic traffic to the company’s digital properties.
  • Content Performance Analysis: Utilising analytics tools to monitor and analyse content performance across channels. This includes tracking engagement metrics, website traffic, and conversion rates to understand content effectiveness and inform future strategies.
  • Editorial Calendar Management: Developing and managing an editorial calendar to ensure consistent content delivery and to coordinate campaigns, launches, and company announcements.
  • Content Governance: Establishing content standards, guidelines, and workflows to maintain content quality and consistency across all company communications. This may also involve managing content updates and archives.
  • Market Trends and Insights: Staying informed about industry trends, content marketing strategies, and emerging digital technologies to keep content fresh, relevant, and effective.

Skills and Qualifications:

  • A bachelor’s degree in Journalism, Communications, Marketing, or a related field.
  • Proven experience in content creation, management, and strategy, ideally within a digital marketing environment.
  • Strong writing and editing skills, with the ability to craft compelling messages for different audiences and formats.
  • Knowledge of SEO principles and content marketing best practices.
  • Proficiency in content management systems (CMS) and analytics tools, such as Google Analytics.
  • Excellent organisational and project management skills, capable of managing multiple projects and deadlines.
  • Creativity and strategic thinking abilities to develop innovative content ideas that align with business goals.
  • Effective communication and leadership skills to collaborate with team members and stakeholders across the organisation.

7. Product Marketing Manager

Average Salary: 87k plus

The role of a Product Marketing Manager is integral to bridging the gap between product development, and marketing, ensuring that products meet market needs and resonate with target customers. This strategic position combines market analysis, marketing strategy, and customer insight to drive product growth and position the company competitively in the marketplace.

Duties and Responsibilities: 

  • Market and Customer Insights: Conducting in-depth market research to understand customer needs, preferences, and behaviours, as well as analysing competitive landscape to identify market opportunities and challenges.
  • Product Positioning and Messaging: Developing clear and compelling product positioning and messaging that differentiates the product in the market. This involves translating technical product details into benefits that resonate with the target audience.
  • Go-to-Market Strategy: Creating and executing go-to-market (GTM) strategies for product launches and rollouts, ensuring that all marketing, sales, and customer success teams are aligned with the product positioning and key messages.
  • Sales Enablement: Equipping the sales team with the necessary tools, resources, and training to sell the product effectively. This includes creating sales collateral, product demos, and training materials that highlight the product’s features and benefits.
  • Content Creation and Marketing Campaigns: Overseeing the development of product-related content and marketing campaigns to generate demand and awareness. This can include blog posts, case studies, email campaigns, and social media content tailored to various stages of the customer journey.
  • Performance Analysis: Measuring and analysing product performance and marketing campaign effectiveness using key metrics and KPIs. Utilising this data to refine marketing strategies and product offerings.
  • Customer Feedback Loop: Establishing a feedback loop with customers to gather insights on product usage and satisfaction. Collaborating with product development teams to inform product enhancements and innovations based on customer feedback.
  • Cross-Functional Collaboration: Working closely with product development, sales, customer service, and marketing teams to ensure cohesive product strategy and execution.

Skills and Qualifications:

  • A bachelor’s degree in Marketing, Business, or a related field, with a preference for an MBA or advanced degree in marketing or product management.
  • Proven experience in product marketing, marketing strategy, or a related field, with a strong understanding of the product lifecycle and go-to-market strategies.
  • Strong analytical skills to conduct market analysis, segment customers, and evaluate product performance.
  • Excellent communication and storytelling skills, with the ability to craft compelling product messages and convey complex information in a simple, persuasive manner.
  • Creative thinking and strategic problem-solving abilities to develop innovative marketing strategies and tackle market challenges.
  • Proficiency in marketing tools and platforms, including CRM systems, marketing automation software, and analytics tools.
  • Leadership and project management skills, capable of leading cross-functional teams and managing multiple projects simultaneously.

8. Director of Marketing

Average Salary: 99k plus 

The role of a Marketing Director is pivotal in shaping and overseeing the execution of a company’s marketing strategy, driving brand awareness, and achieving business growth objectives. This senior leadership position requires a blend of strategic vision, leadership skills, and deep marketing expertise to steer the marketing department towards success.

Duties and responsibilities: 

  • Strategic Marketing Leadership: Developing and implementing a comprehensive marketing strategy that aligns with the company’s overall goals and objectives. This involves setting strategic directions for brand development, market positioning, and customer engagement.
  • Team Management and Development: Leading and mentoring the marketing team, fostering a collaborative and innovative work environment. This includes hiring, training, and setting performance goals for team members.
  • Budget Management: Overseeing the marketing budget, ensuring that resources are allocated efficiently across various marketing initiatives to maximise return on investment (ROI).
  • Market Analysis and Insight: Conducting in-depth market research to understand market trends, customer needs, competitive landscape, and emerging opportunities. Utilizing these insights to inform marketing strategies and decisions.
  • Brand Management: Championing the company’s brand identity across all marketing efforts and touchpoints, ensuring consistency and coherence in brand messaging and image.
  • Cross-Functional Collaboration: Working closely with other departments, such as sales, product development, and customer service, to ensure a unified approach to market growth and customer satisfaction.
  • Marketing Campaigns and Initiatives: Overseeing the planning, development, and execution of marketing campaigns and initiatives across multiple channels, including digital, social media, email, content marketing, and traditional advertising.
  • Performance Measurement and Analysis: Establishing key performance indicators (KPIs) for marketing activities and analysing performance data to assess the effectiveness of marketing strategies. Adjusting tactics based on data-driven insights to improve outcomes.
  • Stakeholder Communication: Communicating marketing plans and performance results to senior executives, stakeholders, and the broader organisation, ensuring transparency and alignment with business goals.

Skills and Qualifications:

  • A bachelor’s degree in Marketing, Business Administration, or related field, with a preference for an MBA or other advanced degree in a relevant discipline.
  • Extensive experience in marketing, with a proven track record of success in senior marketing roles, demonstrating expertise in strategic planning, brand management, and marketing execution.
  • Strong leadership and team management skills, capable of inspiring and guiding a diverse marketing team.
  • Excellent analytical and strategic thinking abilities, with a knack for interpreting market data and turning insights into actionable strategies.
  • Superior communication and interpersonal skills, essential for effective cross-functional collaboration and stakeholder management.
  • Deep understanding of current marketing trends, digital marketing strategies, and best practices in brand development.
  • Creativity and innovation in developing marketing campaigns that engage audiences and drive brand loyalty.
  • Financial acumen to manage budgets and measure marketing ROI effectively.

Whether you’re just starting out or looking to elevate your career to the next level, finding the right fit can be challenging.

That’s where Talenthub comes in. With our deep knowledge of the Irish market and a robust network within the marketing industry, we’re here to guide you to your ideal marketing role that matches your skills, ambitions, and salary expectations.

Ready to advance your marketing career? Contact Talenthub today [email protected] and let us connect you with opportunities that propel you forward. With us, your next big step is just around the corner.

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